The Numbers

One of my favorite clients is Spirit Magazine, the magazine from SouthWest Airlines. From time to time I do the imagery for a page called, The Numbers.  They send me the statistic(s), a loose concept, and a deadline.  The rest is up to me, love it!

I don't care if you think working for an in-flight magazine might be perceived as not being the best, but I am here to tell you, in this magazine climate, they are among the most creative.  Sure, you won't get rich in the editorial world anymore but I love it still.

idea 1

idea 2

final retouched file

Salt image above is an out-take from this shoot for Chicago Magazine