Blogger and Marketing Guru Seth Godin nails what I have been trying to say in my past few posts...
Who will save us?
Who will save book publishing?
What will save the newspapers?
What means 'save'?
If by save you mean, "what will keep things just as they are?" then the answer isnothing will. It's over.
If by save you mean, "who will keep the jobs of the pressmen and the delivery guys and the squadrons of accountants and box makers and transshippers and bookstore buyers and assistant editors and coffee boys," then the answer is stillnothing will. Not the Kindle, not the iPad, not an act of Congress.
We need to get past this idea of saving, because the status quo is leaving the building, and quickly. Not just in print of course, but in your industry too.
If you want to know who will save the joy of reading something funny, or the leverage of acting on fresh news or the importance of allowing yourself to be changed by something in a book, then don't worry. It doesn't need saving. In fact, this is the moment when we can figure out how to increase those benefits by a factor of ten, precisely because we don't have to spend a lot of resources on the saving part.
Every revolution destroys the average middle first and most savagely.